Half day event

•  How to drive more visitors, and the right sort of visitors, to your online shop
• What you need to do to convert those visitors into a sale
• Using online advertising methods to find your niche
• Increasing the value of your average order
• How to get regular, repeat purchases
• Increasing the number of new customers while retaining your existing ones
• The importance of customer service on the web
• Giving the visitor every reason to act now
• Reading your analytics to maximise the profits from your marketing spend
• Using email marketing to keep customer loyalty
• How to use offers and incentives to maximise a sale.
• Using off line marketing methods
• Gaining customers through social networking, like Twitter and Facebook
• Maintaining credibility throughout your store
• The best tools to use to improve and maximise your results

Morning Sessions (The Ecommerce Sessions!)

As we all know, running an ecommerce store is not just about putting products on the web and then waiting for customers to come flooding through the door to buy them. If only it was that simple! The building of your website is only the start of the process – but what can you do next to give your website a boost? How do you get more visitors to your website and equally import how do you turn those visitors into paying customers?

You will find out about

Session 1 - Simple but effective essentials to getting a significant return from your web store

There are so many things you could do to your web store to improve the sales it receives. This session will cover the common mistakes made and simple methods to get more sales from your visitors. This is a must for anyone who is looking to increase the profitability of their website.

Session 2 - The THREE KEY STAGES to that will double your online revenue

There are three simple stages that on their own will each increase your website sales but combined will double them... and more. This session covers those three stages giving you a list of actions to carry out on your website. We will even throw in an additional 4th stage that will increase your revenue even more.

It has been proved that there is a market for most ecommerce stores, whether it is a locally based market such a website that sells fresh produce, or a national or even international market. The key to your store’s success is finding the market efficiently and tapping in to it - then keep tapping in to it.