This afternoon session is a more general look at how to promote your website. It is geared towards ecommerce stores but owners of non ecommerce websites will also benefit from this.

You will find out and learn about the following:

• How to drive more visitors, and the right sort of visitors, to your online shop
• What you need to do to convert those visitors into a sale
• Using online advertising methods to find your niche
• Increasing the value of your average order
• How to get regular, repeat purchases
• Increasing the number of new customers while retaining your existing ones
• The importance of customer service on the web
• Giving the visitor every reason to act now
• Reading your analytics to maximise the profits from your marketing spend
• Using email marketing to keep customer loyalty
• How to use offers and incentives to maximise a sale.
• Using off line marketing methods
• Gaining customers through social networking, like Twitter and Facebook
• Maintaining credibility throughout your store
• The best tools to use to improve and maximise your results

Afternoon Sessions

The afternoon is all about promoting your website, how do you drive visitors to your website and what forms of advertising will work for you. We cover these subject in depth.

Session 1 - Using Pay Per Click Advertising and who to set up a successful Adwords Campaign

Many website owners are concerned about Pay Per Click advertising. We will blow away the myths surrounding Pay Per Click and show you how for many businesses this is one of the best (if not THE best) forms of advertising ever devised. During this session you will understand how you can

• Set up an Pay Per Click campaign
• Target the customers you want
• Promote multiple products and services
• How to measure its success so you can continue to improve your return on investment

Session 2 - Using Search Engines to get Free visitors

If you are unaware of the power of search engines and how they can make or break your online business then you should attend this session. Search Engine Optimisation (SEO) is a role that has been around for years – but did you know that this is a constantly evolving science? Google is always changing how it ranks website results. During this session you will learn what you need to do to get your website to the top of the search results and KEEP IT THERE!

• Target the phrases that will actually get you business
• The seven most important elements on your website that effect your ranking
• How links from other websites to yours are important and how to go about getting the links.
• What NOT to do so your website does not get black listed